Unhate Campaign – The film


I don’t endorse Benetton or have converted to mainstream consumerism. Unfortunately, this blog is a sucker for anything that seeks comfort zones between conflicting ideas, even if it is clad in a boring clothing line.

The 1:08 minute film challenged even some of my conservatisms. The ideas are presented loudly and almost rude, but I could live with that. After all, it is an advertisement.

It does not mean, however, that these ideas are untrue. These image have taken place in our most intimate circles, possibly affecting our daily decisions. And it is nice to see controversy presented in that desperate tone between fear of repercussion and longing to reach out.

PS. There is no such thing as “unhate”. You either love and hate (angry form of love) or suffer the opposite of both: indifference.

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