Image: Garry Gay
Let's get a couple of things cleared up: I'm mentioning this as example to "Pay What You Want" because – well – tarot card reading is just as ludicrous as a commodity can get. Among my skeptic buddies, anybody admitting a stint of belief in the art of divination is basically predicting his own dark future filled with ridicule and accusations of an unsound mind.
I get that.
Now stop point-and-giggle at me for three reasons:
- I don't have divination talents, or absolute belief in them. I just know how attract attention by fancily spreading and dealing cards.
- It's not my money vouched in return for psychic smoke.
- Psychic readings do not come in cheap.
A private 30 minute psychic reading would come at the impressive rate of $75 to $85 - and you should check this article on 12 things to watch out for when getting a psychic reading before reaching for your wallet. If you ever.
The is the third of a four-part essay on "pay what you want" business practice.
- Pay What You Want for Food
- Pay What You Want for Valuable Advice
- Pay What You Want for a Glimpse of Divination.
- Pay What You Want: Where, How and With Whom It Works, and Doesn't
The Tarot Card Reading Experiment
- Cast & Crew:
[Haha. Sure, you can laugh.]
When people got their readings and asked how much the service was for, we just gave them a tin cigarette pack and asked them to "hide the tin box from our sights and pay us with what they wanted".
And it wasn't even payment for a hearty meal or a sound advice. That money was basically an answer to the question "Am I doing alright?", reflected on a bunch of beat cards. Or, looking at it from another point of view, the money was payment for few minutes of undivided attention on a client's narcissistic needs.
The way people responded to our "Pay What You Want" method made us realize: That when people paid what they wanted, they actually paid more than what we had expected.
Which was – in this case – just as weird as it was awesome.
PS: In case you're wondering, I don't read cards anymore – been too worried about pageranks and traffic [Haha. Yeah, that's enough now]. Besides, that bazaar experiment was enough to snuff every empathetical intuition out of me.